By Justin Spittler, editor, Casey Daily Dispatch
“Coors will fight back. It has no choice. If it doesn’t, it will get eaten alive by Big Marijuana.”
I wrote this in March. I said it because legal marijuana poses an existential threat to Big Alcohol.
In fact, a recent study found that alcohol sales fell 15% in the U.S. in states that introduced medical marijuana. In states where recreational marijuana is legal, the decline is even more pronounced.
But I didn’t just say Coors would fight back. I told you they’d defend themselves by entering the marijuana business.