By Justin Spittler, editor, Casey Daily Dispatch
The Coca-Cola Company has its eyes on the legal marijuana market.
And it’s watching the space for the same reasons as Big Alcohol and Big Tobacco.
The legal marijuana market is exploding before our eyes.
In the U.S., it’s already a $6.5 billion industry. By 2026, it’s expected to be a $75 billion market.
That means the industry is set to grow more than 10-fold in less than a decade. That’s almost unheard of. In fact, we haven’t seen a consumer industry grow this rapidly since broadband internet in the early 2000s.
The soda industry, on the other hand, is in a terminal decline.