My name is Brad and this site was created to help individuals understand the financial world around them. In 2008 I graduated with a degree in marketing from Viterbo University. Shortly after joining the workforce, I wondered "What is money?". This led me down the path of monetary history and trading in the market. My wife Shannon, my son Riley and I, reside in Western Wisconsin. Growing up on a dairy farm taught me that there are no shortcuts in life. You reap what you sow. I hope you enjoy the efforts that I put into this webpage.